Organic Campaigns

No-hassle media direct sales

Countless stories from publishers in-the-trenches led us to create a single dashboard for tracking revenue-generating content across channels, and seamlessly delivering valued insights to advertiser partners.

Organic Campaigns dashboard screenshot
Trusted by expert publishers
Bob Vila
Outdoor Life
Field & Stream
Popular Science
Flying Magazine
Popular Photography
Task & Purpose
Forks Over Knives
The Drive
The Beet
Jancis Robinson
Case in Point

Organic Campaigns helps you spend much less time managing sales data across multiple spreadsheets.

For more than 10 years, Lee Verdecchia has worked in media sales operations with brands such as, Yume,, Field & Stream, Outdoor Life, Dwell, and Business of Home.

Organic Campaigns can simplify so many of the issues that make tracking campaign delivery and performance such an imposing challenge for publishers. Shout out to Tony and team for architecting an easy-to-use interface that allows you to track sales campaign activity across multiple channels, including social, email, and web, and instantly provide updated reporting to advertisers. Organic Campaigns can allow teams to more quickly and consistently move on to higher-value efforts for their clients.
Lee Verdecchia headshot
Lee Verdecchia

Full-featured, publisher-first direct sales campaign management

Dashboard allows publishers to track cross-channel campaign health in real-time

Reporting data, at your fingertips. No hassle required.

Organic Campaigns reduces the burden of data fragmentation by integrating all digital advertising channel metrics into a single, easy-to-access dashboard. We’ve transformed the countless-spreadsheets process required to create direct sales reporting accuracy — into single clicks.

Do more, in less time, with happier employees

Real-time data ingestion across all advertising channels, including display, video, email, social, and sponsored content, creates a central repository for optimal campaign transparency — all easily-accessible by your chosen internal direct sales, client success, and operations-focused teammates.

Make every campaign a success

Campaign performance monitoring and health-tracking enables direct sales and customer success to proactively meet objectives, and exceed ad partner expectations.
  • Monitor campaign and asset performance versus goals in real-time
  • Benchmark tracking identifies at-risk or falling-behind campaigns according to forward-looking trends; publishers can adjust with time to spare

Delight your advertisers — and internal teammates

Pre-built, client-ready reports save teams hours of time compiling, analyzing, and formatting data for advertiser-specific reporting requirements
  • All-asset performance data (e.g. impressions, clicks, CTRs)
  • Health-tracking compares current performance versus trend outlook

Streamline project management of sales deliverables

Save hours of valuable employee time using Organic Campaigns plug-ins for order management and engineering ticketing systems. Organic Campaigns integrates instantly with Boostr and Jira, out of the box.

Expert Guidance to Reach Your Sales Goals

Our experienced Customer Success team works tirelessly to ensure publishers earn more via direct sales

Integration Optimization
Integration Optimization

Our team can advise on how to best enable integrations across your full sales funnel, from social media platforms such as Instagram, TikTok, YouTube, and Pinterest, to internal comms including Jira and Boostr.

Enterprise-Level Partnerships
Enterprise-Level Partnerships

“If you build it, they will come” comes with some reporting strings required. Get set up more quickly by providing enterprise-level accounts with the reporting standards they pre-approve.

Growth Hacking
Growth Hacking

Get expert analysis and domain-relevant perspectives to optimize your investment with direct sales and account management so that you grow revenue and audience sustainably.

Organic Seed Program

Want to see how Organic Campaigns can increase your media direct sales revenue? Please request a private invite to join our insider Seed program.

Built on the Organic Platform
Learn more

A WordPress-based CMS with lots of unique blocks and options for SEO and affiliate marketing, plus a React/Next.js headless frontend and data and hosting services.

Programmatic and direct advertising display, configuration, and tracking.

Management of affiliate marketing links at scale, with a combined dashboard for all merchant revenue data.

Management of direct-sold campaigns, including pacing for elements like sponcon traffic, social media post views, display impressions, and dedicated newsletter opens.