Organic drives immediate audience growth for publishers
Organic's robust WordPress-based featureset and headless frontend architecture has proven to increase organic search traffic and referrals from syndication partners.
Organic comes with content blocks and pages that include the structured data Google prefers, plus elements that boost E-E-A-T: Google’s initialism for Expertise, Experience, Authority, and Trustworthiness.
Organic’s syndication controls enable users to quickly push content to off-site partners as well as configure which articles publish where.
Organic’s headless React frontend means the presentation layer is optimized for readers while the backend is optimized for creators. The benefits for publishers: improved Core Web Vitals, faster page load times, and excellent Google Lighthouse scores.
Organic React frontend allows for easy, modular redesigns, which can be executed either with our preferred engineering partners such as 10up and First & Third, or by clients’ in-house engineering teams. Users can also opt to use Organic’s frontend component and template library to re-launch a modern design ahead of schedule, and under budget.
One Organic customer redesigned with headless and saw an immediate 24% increase in pageviews.
Years of site-specific engineering, degradation, and forgotten integrations can result in dampened performance metrics like slow site speed or lackluster and “jumpy” user experiences. With every algorithm update, these site performance declines lead to precipitous drops in search ranking and organic search traffic.
Organic is proven to drastically improve Core Web Vitals and Lighthouse—key metrics that Google leverages to determine if a site is healthy and authoritative.
The Organic platform currently serves:
Pageviews per month
Session minutes per month
In annual ad and affiliate revenue